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Lord Alan Sugar portrait

Actor

Lord Alan Sugar

Born 1947 · Hackney, London, England

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.

About WatchMind AI

WatchMind AI (WatchMind) recommends movies and TV using AI-assisted algorithms — taste profiles, semantic matching, and embedding similarity process your browsing, queue saves, ratings, and engagement into personalised picks: For You rails, daily suggestions, mood feeds, and match scores. Trailers, TMDb review excerpts, and licensed where-to-watch links support each pick. We do not host or stream full films or episodes.

Browse movies, TV series, and curated feeds such as Story Hunt. Title pages include synopses, cast, where-to-watch data from TMDb, and structured data for search engines. Personalised rails and your profile use optional Google sign-in (name, email, and account ID only to identify you — see the homepage section "What we collect and why"). The catalogue remains readable without an account.

Privacy Policy · Terms of Service. Catalogue metadata from TMDb. Sitemap: https://smartwhattowatch.com/sitemap.xml.